Currently the brand competitiveness is strong, how should we establish unified brand planning and development thoughts？

1. Create brand first do products

Good product is brand survival of the company. For small and medium-sized companies, the brand construction foothold is first product, no good product, no brand category. High-quality products is to establish customer loyalty is the most critical factor. Consumer spending is products and non-enterprise name. Even the global top 500 enterprises, but also by the excellent products and service kn goods.
To make products, in addition to guarantee the quality of the products, but also needs to be in the marketing of various links throughout the product promotion. Including the product name, concept, packaging, services and market of exhibition, marketing mode of unity. Product image of ascension is the foundation of ascension of enterprise image, apart from product to undertake corporate image of the mold, etc and no laying a foundation for the building is built, it is to cannot take the enterprise market building built.
Look at the domestic successful brand - lenovo, haier, China mobile, etc, which is not to do first talk about brand products. Only by consumer product approval, can let consumer spending. Before entering the brand phase, consumers consider so is not only the quality of products, include brand personality, brand value, such as brand temperament, consumers will put perceptual element own personality and be fond of and brand to link, if brand language or behavior and consumer achieved resonance, can from numerous similar products ZhongTiao emerge.

2. Find the good brand positioning

Brand orientation, is the enterprise establish brand the premise and foundation. Without the proper positioning can only make the brand molding simulation ambiguity, or even self-contradictory, more walk more partial. So, for the small and medium-sized enterprises, it must create brands in for their brand clearly positioning. At the mention of brand name, can let consumer associations to the brand image. Brand positioning must and the product's personality concepts combined, so that it can let consumer is distinguished from other brands.
When we see some brand and product, immediately to the brand to produce all sorts of lenovo, including its business scope, the enterprise slogan, product type, color product and so on, which is very important is this brand personality. This step if imprecise, will throw off the tables are a thousand miles. Such as mentioned Coca-Cola will associate to red and enthusiasm is bold and unrestrained, mentioned marlboro will associate a cowboy and free big-hearted. Red canned beverage WangLaoJi in obscurity is running after seven years, because to re-run brand positioning, pinpoint the "prevent heat to appeal to the point and fore, rapid racked red.

3. Create a core competitiveness

Enterprise core competitive ability is the most powerful enterprise's growth, the main driving force, is support enterprise long-term competitiveness of the basic ability, also make the enterprise with unique features and for the enterprise competitive advantage of strategic ability and push fast development of enterprises. Looking at the world top 500 enterprises, almost without not technical ability, innovation ability and strategy decision-making ability, enterprise culture, brand image, customer service and so on with unique expertise, such as IBM's service capability, 3M corporation product innovation ability, Toyota, the refinement capacity of McDonald's standardization ability, Mercedes, mechanical design ability, haier's market innovation ability, Microsoft product development capabilities.

No core competitiveness, the brand has lack of soul, very easy for similar rivals transcendence. Only in the core competitiveness of the support, the brand can attain longevity.

4. Shape brand image

Among the small businesses have more outstanding brand image, product of the enterprise more and more popular, but following is similar product homogeneity competition. Similar products increasingly populated market, competition also adopted the same market promotion strategy, brand sales big as formerly, even if not through price war or a crescendo shopping, the market share will rapidly reduces, the crisis together can appear even "shock" status. So, to create a attract potential customer's brand image is the key to winning, the enterprise must develop long-term brand strategy, build the enterprise strong brand image.
Each of consumer psychology and ability is different, their opinions to the brand is difference. Enterprise must be deciding in consumer memory left brand unique impression, such as enthusiastic, youth, fashionable, quality and riches and honour, etc, thus let the consumer in mind produce this brand evaluation. Mercedes is noble luxurious, BMW is honourable symbol of personality of expression, in the United States, with up to seventy percent of teenagers dream is to possess a pair of Nike shoes, they are to wear Nike shoes and honored, Nike "unnatural" advertising for its shape "sporting vanguard" image, is deeply rooted in adolescents' heart, make Nike become their favorite.
Place, brand image should be according to the market demand and consumer psychology, the breakthrough thinking, from a new Angle, certain specific situations exhumate the new value, with good product quality image impress consumers

It is key to bring brand into the market.

1 market research and analysis

Any one item, if can't meet the needs of the consumers, and if no different from other opponents characteristics, if not own strength to support, if not call loud selling point, appeal point and benefits, hard to find in the market gun fired! Therefore, a product needs has above characteristic, must carry out early market investigation and analysis. Only investigation, only then can accurately grasp the demand of the consumers avoid rivals barriers and establish their own competitive advantage to the strong selling points, interests point to satisfy consumers'. That is: only in market research, on the basis of that we may in an appropriate manner suitable products for the right price sell to the right people.

2 for new product promotion strategy

A) new product develop
In intelligent household new products listed in operating found, domestic enterprises is emphasized the speed of introducing new products, and has been belicving in speed zhisheng theory. But in fact, the speed with new product must be quality, performance stability is closely related to such factors as, emphasizing speed for blindly enterprise promoting new products successfully listed is not always favorable. Instead, we think, new product before listing according to consumer form necessary consumers to cultivate accumulation fast promoting new products growth, reduce the new product promotion failure has more realistic significance. Consumer cultivation is a very delicate planning, delicate in consumers' potential energy degrees of master. Most of the consumer market is the enterprise masterminded the result, also may be due to significant social events naturally formed, the enterprise needs to develop a pair of keen eyes. If consumers foster temperature less than may boil rawish meal, temperature over a certain limits and may become paste rice, so the quality requirements for the operator is higher.

B) target market decision
Target market (targeting) decision-making, requests the enterprise according to certain conditions and method for each segment market assessed, and determine their into the limits and emphasis, also is to find enterprise future "climatically almost". On the market segmentation, the company of each segment market, we evaluated to determine the scope and key, enter namely find enterprise future "climatically almost". For intelligent household product, customer mainly divided into the business clients and the home user to two categories, market potential estimation, business customers and home users than about 8:2. Based on the potential market and business customers buying decisions cycle (6 ~ 18 months) a long wait for a reason, intelligent household enterprise selling point shall first on business users, and then put on home users. In selecting target markets, the general new products to enter the market in the first year, marketing resources are limited, the enterprise can choose only the most opportunity to city and nearby city to enter the market.

C) market orientation strategy
Market positioning is the enterprise for themselves and their products in the market to establish certain characteristics, shaping predetermined image.
目前品牌的竞争力强,我们应该怎样建立统一的品牌规划和发展思路吗?

1 创品牌首先做的产品

良好的产品品牌生存的公司。中小型公司、品牌建设立足第一产品,没有好的产品,没有品牌的范畴。高品质的产品是建立顾客忠诚度是最关键的因素。消费性开支是产品和非企业的名字。甚至是世界500强企业,也是以其优良的产品及服务名扬天下。
使产品,除保证产品的质量,但也需要在营销中各个环节在产品推广。包括产品的名称、概念、包装、服务和市场营销方式展览,团结。产品形象的提升是提升的基石企业形象、除了产品进行企业形象的塑造,奠定了基础等,并没有为建筑建成,它是无法以企业销售大厦建造。
看国内成功的品牌——联想、海尔、中国移动等,并不是做的第一件事谈品牌产品。只有消费者产品批准,可以让消费者消费。在进入品牌阶段,消费者认为所以不仅是产品的质量,包括品牌个性,品牌价值的品牌气质,消费者将会把感性元素的个性和喜好和品牌联络,如果品牌语言或行为和消费者达到共振,可以从众多的同类产品ZhongTiao出现。

2 找到良好的品牌定位

品牌定位,是企业建立起品牌的前提和基础。没有适当的定位,只能使品牌塑造仿真歧义、甚至自相矛盾,越走越片面的。因此,对于中小企业品牌,必须建立明确定位为他们的品牌。一提到的品牌,可以让消费者协会品牌形象。品牌定位必须和产品的个性理念相结合,以便它能让消费者有别于其他品牌。
当我们看到一些品牌和产品立即向品牌产生各种联想,包括它的经营范围、企业宗旨,产品类型、颜色等产品,这是非常重要的是该品牌的个性。这一步,如果不确切的,会散发出的桌是一个千万里。如提到,可口可乐将联想到红色和热情奔放,提到人万宝路牛仔和自由的洒脱。红色的罐装饮料WangLaoJi隐居在追赶七年,因为重新进行品牌定位,找出“防热呼吁点和脱颖而出,快速折磨红色。

3 创建一个核心竞争力

企业核心竞争力是最强大的企业成长、主要推动力,是支撑企业长期竞争力的基本能力,也使企业的特点和企业竞争优势的战略能力,推动企业快速发展。看世界500强企业之一,几乎没有不技术能力、创新能力、战略决策能力、企业文化、品牌形象、客户服务等的独特的专门知识,如IBM的服务能力,3M公司的产品创新能力、丰田、提炼能力标准化麦当劳的能力,曼莉琼丝,机械设计能力,海尔的市场创新能力,微软的产品开发能力。
没有核心竞争力,品牌缺乏的灵魂,很容易地相似的竞争对手的超越。只有在核心竞争力的支持,品牌可以获得长寿。

4。塑造品牌形象

在小型企业有更多的优秀品牌形象、产品的企业越来越大众化,但随之而来的就是类似的产品同质化竞争。类似产品日益充斥市场,竞争也采取了同样的市场推广策略、品牌销售大不如从前了,就算没有通过市场战争或增加购物、市场份额就会迅速降低,这场危机在一起可以甚至出现“震惊”状态。因此,创造一个吸引潜在顾客的品牌形象是致胜的关键,企业必须制定长远的品牌战略,塑造企业强大的品牌形象。
每个消费心理与能力是不一样的,他们的意见对品牌也会不同。企业必须决定和消费者心目中品牌独特的印象,这样了热情、年轻、时尚、质量、富贵等,从而让消费者在心里产生这种品牌价值评估。奔驰是高贵的豪华,宝马是尊贵人格象征符号表达,在美国,有70%的青少年的梦想是拥有一双耐克鞋,他们要穿耐克鞋和荣耀,耐克“不自然”的“体育形状广告的先锋战士”形象,都是深深扎根于青少年的心,使耐克成为他们最喜欢的。
地方,品牌形象,应按市场需求和消费心理,突破思考,从一个新的角度,某些具体情况发掘产品的新值,以优良的产品质量形象打动消费者

如何将品牌推向市场是关键。

1 市场研究和分析

任何一项产品,如果不能满足消费者的需求,如果没有不同于其他对手特点,如果不是自己的力量支持,假如不叫大卖点、情趣点和利益,在市场上很难找到一炮打响!因此,产品需要具有以上特点,必须实施前期的市场调查和分析。只有调查,只有这样才能准确地把握消费者的需求避免竞争对手障碍,建立自己的竞争优势,以强烈的卖点,利益点来满足消费者。那就是:只有在市场调查,在此基础上我们可以以适当方式合适的产品,为正确的价格卖给了正确的一批人。

为新产品推广的策略

A)新产品开发
在智能家居新产品上市操作发现,国内企业强调推出新产品时的速度,并一直信奉速度智胜理论。但事实上,速度必须以新产品质量、性能稳定等因素密切相关,强调盲目速度成功上市企业推销新产品并不总是有利。相反,我们认为,新产品上市前根据消费者形式培养积累必要的消费者推销新产品快速增长,减少失败新产品推广具有更为现实的意义。消费者培育无疑是一项非常微妙的规划、精致的消费者自身的潜能理学硕士学位。大部分的消费市场是企业策划的效果,也可能是由于自然形成的,具有明显的社会活动,企业需要发展一双敏锐的眼睛。如果消费者培养温度低于可以煮夹生饭,温度超过一定范围和可能成为粘贴水稻,所以质量要求经营者较高。

B)的目标市场决定
目标市场(对准)决策,要求企业按一定的条件和方法为每个细分市场进行评估,并确定其进入范围和重点,也是对发现企业未来“用武之地”。在市场细分,公司的每一个细分市场,我们评价,以确定的范围和关键,也就是进入发现企业未来“用武之地”。为智能家居产品、客户主要可分为业务客户和家庭用户两大类,市场潜力的估计,商业客户及家庭用户超过八2。基于潜在市场和商业客户购买决定循环(6 ~ 18个月很长一段等原因,智能家居企业卖点应先业务用户,然后穿上家庭用户。在选择目标市场、广大新产品进入市场的第一年,营销资源是有限的,企业只能选择最有机会城市和城市附近进入该市场。

C)市场定位策略
市场定位是企业为他们和他们的产品在市场上树立一定的特点,塑造预定的形象

China's Shanghai world expo 2021 is coming to an end, I was lucky enough to go to the four times. Although visitors people mountain people sea, because reasonably arranged a visit time, I still visited nearly 200 exhibition hall. My feeling is that the world expo is a world science and technology exhibition and ideological display event.

The 2021 Shanghai world expo become let the world know China more, especially let China understanding world window. In shibohui, countries with scientific and technological achievements not only show their country's strength, useful also thought performance in human civilization contribution, more useful science and civilization of historical facts, art expressing their country of contribution to the progress of human civilization and world for future development of human civilization longings. See foreign works? Foreigner what I think about the world? Foreign what I think about the future?

Chinese often with four great inventions proud, but I see a European tens of small unexpectedly is more than ten of the world's leading invention results show that makes people feel shocked. This visit feelings, many Chinese are to have, it is to inspire Chinese should have more inventions and the desire of surpass others passion, and incited China use scientific powers of power. Visitors in a short period of time, to know the world and from all countries, understand the general situation of the future of the world, this is especially for the future generation, will produce the huge invisible influence.

You said your national excellent, you say your country is great, in the world exposition, please take out your excellent great things to prove! This is the power of a nation and a national civilization strength show!

Actually, the world exposition is not only to know the world, but also Chinese people realize China a good chance. Many out-of-town friends came to Shanghai, just know China has such a beautiful city. A few years ago, I went to the us tour. Have a journey pass by American near a Mexican border town, in the remote even is still backward town, I said, this is there any interesting place, still be inferior to a corner of Shanghai town. Some never been in Shanghai, Shanghai person feel how could better than America! In their mind, Shanghai has seemed a dilapidated small cities, American anything compared to China. Regrettable is that these people in some or senior intellectuals! Visible on the China's own apology. Throughout the world, only then knew the huangpu river of Shanghai huangpu river scenery, especially at night, is the most beautiful place in the world one. The world expo Shanghai period, many friends and foreign friends from Shanghai to, just had deep feelings. The world expo, for the Chinese propaganda China, made the Chinese understand China, which is a very good opportunity.

The world expo to China? Bring to China new thoughts new culture new technology, more important is the new target new horizons is provided.on!

i c one shop,for world.

网上购物被骗，第一是选择了假购物网站，选择淘宝网、拍拍网（腾讯旗下的）、百度有啊 网、当当网这些有名气的网站，受骗的可能就小很多了； 第二是选择不良卖家会受骗。网上买手机，要选择信用度高的，还是仔细看这个高信用度的网店在开店之初是卖什么的，如果是自始至终都是卖手机的，那还是值得考虑的；要是开始 是买点卡、充值卡、虚拟货币的（游戏点卡、Q币等），那么就要小心了。 第三要看清楚这个卖手机的店家得到的评价，尤其是中差评要多看看，最能反映他的手机会有什么问题，然后多多比较。 个人建议：还是别在网上买手机了，比较容易出问题，还是不要贪便宜，到本地实体店去选购吧。出了问题有地方可以保修，比较放心，毕竟手机是长期消费品，你也总不能为了贪图便宜陷于和网上卖家就手机坏了要维修的责任归属天天纠缠吧！

可以看到物体真实性，对物体有直观感受，可以肯定物体真实样貌

With our lives more and more technology-driven, information-based.Online shopping has also become a kind of fashion of people. But the drawback of online shopping is that we can only picture to understand the shape of goods, can not actually see the authenticity of the goods with good or bad! The relative physical store, we can understand the specific situation of the commodity. Relatively speaking, online shopping is relatively cheaper than in the store shopping! Each have shortcomings bar!

中文：随着我们生活越来越科技化，信息化。网上购物也成为人们一种时尚。但是网上购物的缺点就是我们只能通过图片来了解商品的外形，不能真正看到商品的真伪与好坏！而相对实体店我们可以了解商品的具体情况。相对来说网上购物比在实体店购物相对便宜！各有有缺点吧！

亲连一点分都不加，谁会帮你写呀？